Ad Blocking is stealing

September 20, 2015 at 9:48 pm Leave a comment

I saw a quote the other day from someone in the online ad industry (I believe) who said that using an Ad Blocker is stealing.

What?

I can see the argument related to movies and music.  I mean, for those items you have to buy a CD or a movie ticket (or buy a digital copy).  Downloading the content without legitimately purchasing it… Yea, I can see that being stealing.

Running an ad blocker and visiting a website, though?

Sorry, but no.  It’s not even in the same realm.

The real question publishers and ad companies need to ask is:

Why has Ad Blocking risen so much recently?

A recent focus has been Apple, with their release of IOS 9 that supports “content blocking”, which thus far has mainly been used to create ad blockers.  Why is this the case?

When I first got an iPhone 3GS, my first iPhone, browsing was fast.  Over the years, more and more advertising has been injected into mobile websites.  Advertising web servers are notoriously slow.  Advertising on mobile platforms has become more aggressive.  All this while bandwidth usage has spiked and most carriers have forced bandwidth caps on their customers.

With all these factors combined, the user experience is very poor.  To see how big of a difference it makes in load time, I invite you to try an ad blocker on on iPhone.  Visit sites that you normally visit, and you’ll see that the site pops up much faster than normal.  I expect that if you surf on your phone frequently, once you see the difference, you’ll want to keep using it.

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Entry filed under: General, iPhone.

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